FOR IMMEDIATE RELEASE
New York Surf Film Festival and Vita Coco pledge $1 per online viewer of Musica Surfica to Surfrider Foundation in the spirit of International Surfing Day
June 20, 2011 – New York, NY – The New York Surf Film Festival is pleased to announce the launch of the digital screening room today with a special 48 hour online screening of the 2008 NYSFF Feature Film Winner, Musica Surfica by Mick Sowry. In honor of International Surfing Day, Vita Coco and the NYSFF are pledging $1 per viewer of the film to Surfrider Foundation, up to 1,000 views or $1,000.
“The idea for this initiative came to us when trying to get some friends to leave their offices on International Surfing Day to clean up the local NYC beaches,” said Morgan Rae Berk, Founder of the NYSFF. “Since they couldn’t exactly ditch out on work on a Monday, we wanted to develop a way for office-goers to feel they contributed to the spirit of the day. Buy rebirthing old surf films from our archives and partnering with Vita Coco to donate funds, we are able to give our local and global audience a great film to watch online so they too can participate in ISD.”
The New York Surf Film Festival digital screening room is hosted on the NYSFF Facebook page and will support its partner non-for-profit foundations all summer long through a series of online film screenings. For updates about future online screenings and the 2011 NYSFF, fans can follow us on Twitter and Facebook.
Check out our interview with Musica Surfica filmmaker Mick Sowry here.
About Musica Surfica “Musica Surfica looks at the art of surfing in new ways, reminding us of the rewards of risk in learning new things. Surfer Richard Tognetti, of the Australian Chamber Orchestra, with his friend, surfing provocateur Derek Hynd, asked a diverse group of surfers, including former world champion Tom Carroll and master shaper Tom Wegener, to join them on remote King Island at the edge of the Southern Ocean, to surf… without fins. Writtern & Directed by Mick Sowry, Produced by Simon Whitney & Richard Keddie, Musica Surfica Event Concept: Richard Tognetti and Derek Hynd. http://www.musicasurfica.com/
About Vitacoco Vita Coco is the brand that started America’s craze for fresh coconut water. Informed consumers, pro athletes and nutritionists and in-the-know celebrities and influencers have all become quick and loyal fans of coconut water, swearing by the Vita Coco brand for its delicious flavor, hydrating properties and replenishment benefits. Award-winning Vita Coco counts Madonna, Demi Moore and Matthew McConaughney amongst its investors, and Rihanna, Alex Rodriguez and Kelly Slater amongst the new faces for the brand’s advertising. Vita Coco is the breakout beverage of 2011 and is one of the most sought-after products at grocery stores nationwide. Visit www.vitacoco.com for more details.
About Surfrider Foundation’s International Surfing Day International Surfing Day was founded so that surfers and surf enthusiasts from all over the globe have an opportunity to come together in celebration of the great sport of surfing.Now in its seventh year, ISD has grown to over 200 separate events in over 25 different countries. From paddle-outs to beach clean-ups, surf movie nights to mangrove restorations, surfers across the world will be coming together on June 20th 2011 to both celebrate the sport of surfing, and to give something back to the oceans, waves and beaches that give us all so much. http://www.surfrider.org/
New York Surf Film Festival The New York Surf Film Festival is the premier showcase for international independent surf film. The mission of the New York Surf Film Festival is to provide filmmakers who are exploring the diversity of surfing an opportunity to present their work to a larger audience. As surf culture becomes more popular, the notion of what it means to be a surfer expands. The New York Surf Film Festival’s aim is to build upon and shape the idea of what a surf movie is, while fostering the growth of this global community in NYC.
The New York Surf Film Competition is open to independently produced feature-length and short films in the surf genre. In order to be considered for the Festival’s Film Competition for U.S and International films, submitted films must have been completed after January 1, 2006. The running time for features must be greater than 30 minutes. Films under 30 minutes in length are eligible for participation in the Short Film Program. Submissions are now closed for 2011.
The New York Surf Film Festival will take place September 15 – 17, 2011. Further information about the New York Surf Film Festival is available at www.NYSurfFilm.com, firstname.lastname@example.org, or by regular mail to New York Surf Film Festival LLC 242 President St #3R Brooklyn, NY 11231.
For Media and Sponsorship Inquiries Contact:
Morgan Rae Berk